Sådan! Tonic is a Danish and organic tonic brand, where the tonic waters contain real fruit juice, which gives them an unique flavor and color.

The name Sådan! Tonic and the thumbs up icon symbolises that this is how a tonic water should be. No artificial colors or flavors. "Sådan" can be roughly translated to "like that" in this context.

The visual identity is playful and colorful, with a new design for each label. The name Sådan! and the thumbs up icon is a part of every label, and the main colors on each label are always on the lighter scale.